Think Partnership Changes its name to Kowabunga!

Think Partnership Announces the Intention to Change Its Name to Kowabunga!
Leading Provider of Performance and Technology Advertising Solutions to Adopt Name of Its Popular Affiliate Marketing Brand

Well it's about time they finally got around to making that change. It's been an idea for months now and everyone seemed to like it. I'm glad the company is going to be known as a brand now, not just an innocuous corporate umbrella. Scott Mitchell is a good leader and he has a great C-level team to help him take this company to the next level.

I keep telling my father and uncle not to sell their THK stock. This is just another step the company is taking to actually become the leading provider of interactive performance-based advertising networks and technology platforms. All I have to say is, go Tech Team! I'm not an employee anymore but I'll be an affiliate for a long time. And I want my dad and uncle to make some money on the stocks this year...

Check the Kowabunga Blog for Affiliate Summit Updates

Here we are in Miami for the Affiliate Summit. Half of the Think Partnership team is here tonight. We are staying at the Marriott Biscayne Bay. I took these shots from the 25th floor balcony a few hours ago. Miami is under construction. I counted 12 new highrises on my way from the airport.

The Affiliate Summit is being held at the Hotel Intercontinental starting tomorrow. Check the Kowabunga blog this week for updates.

See downtown Miami in the top picture.
The picture below is a view of Miami Beach and the Atlantic Ocean.

M. Alex White Joins Think Partnership’s Board of Directors

CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies announced M. Alex White has been appointed as an independent director to the company’s board and will also serve as the chairman of the audit committee.

From 1977 to 2005, White was a practicing certified public accountant with Deloitte & Touche LLP, and an audit partner beginning in 1987. White’s practice at Deloitte & Touche was focused primarily on serving public companies and he led the Sarbanes-Oxley effort for the North Florida practice. Since February 2005, White has independently consulted with various companies regarding finance and accounting matters.

White currently serves as a director for Switch & Data Facilities Company, Inc. and Coast Financial Holdings, Inc. He is the chairman of the audit committee for both companies as well as a designated audit committee financial expert.

“We’re fortunate to have an individual of Alex’s caliber and experience join our board and head our audit commitment,” said Think Partnership CEO and president, Scott P. Mitchell. “Alex will increase our board-level expertise in the area of corporate compliance and his contribution to our audit committee promises to be invaluable. I am pleased to welcome him to Think Partnership.”

White added, “The interactive online marketing space is a constantly evolving arena, and I anticipate working with Think Partnership will be a rewarding experience as it continues to grow its leadership in this space.”

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MarketSmart. For more information, visit www.thinkpartnership.com.

Forward-Looking Statements

Statements made in this press release that express the company’s or management’s intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company’s actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of some of these risks, see the company’s report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed “Risk Factors.” The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company’s forward-looking statements.

Think Partnership, Inc.
Rachel Honoway, VP of Marketing, 727-385-4865
rachel.honoway@thinkpartnership.com
or
Investor Relations:
Liolios Group, Inc.
949-574-3860

Check out the Kowabunga Blogs

One of my new tasks here at Think Partnership is to overhaul the blogs set up for Kowabunga. It isn't an overnight job, it will take a few months to develop the right look and feel for each blog and work with the content experts to come up with a strategy for posting. You'll see that some of them haven't been updated in a while.

The affiliate team members have done a great job getting the blogs up and running and I'm so happy I don't have to start from scratch like the last two business blogs I started - The Security Awareness for Ma, Pa and the Corporate Clueless blog for Winn Schwartau and Cigar Blog 101 for Thompson Cigar.

So bookmark these blogs from Kowabunga and keep an eye on them in the coming months.

Kowabunga Blog

Team Affiliate Blog

Kolimbo Blog

Kolimbo New Merchant Spotlight

Kolimbo New Merchant Alert

Think Partnership’s KowaBunga! Affiliate Tracking and Management Solution with ValidClick Click Fraud Protection Selected by Microsoft

CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, today announced that Microsoft Corp. has chosen a technology and services package from Think Partnership including the KowaBunga!® MYAP™ v9 (MyAffiliateProgram™) affiliate tracking and management solution and the ValidClick click fraud technology to launch and manage the affiliate networks of its Online Services Group.

By integrating the patent-pending ValidClick click fraud detection technology directly into the KowaBunga! MYAP v9 platform, Think Partnership is able to offer clients, like Microsoft, the ability to reward affiliates for sales, leads, downloads and even clicks without the concern of fraudulent traffic sabotaging the success of the program.

Think Partnership has customized the KowaBunga! MYAP v9 platform for Microsoft, allowing it to create unique, yet integrated, fraud-protected affiliate programs for each of its product lines. The Windows Live OneCare program will be the first affiliate program launched in this new Microsoft-branded Affiliate Network, and will implement KowaBunga! Affiliate Management. It will allow affiliates of this program to earn commissions by referring customers to the Windows Live OneCare package, an all-in-one security and performance for your PC including antivirus, antispyware, anti-phishing, firewall, performance tune-ups and backup and storage.

Microsoft’s customized technology and service package includes:

* The functionality of an affiliate network platform for ease in managing separate, yet integrated programs.
* Licensing and utilization of Think Partnership’s ValidClick technology for fraud detection and prevention.
* Integration with Windows Live ID.
* Direct links from affiliate sites to Microsoft’s online properties.
* Complete Microsoft-branded affiliate management, including recruitment, support and payment by Think Partnership’s team.
* Inclusion in KowaBunga’s affiliate network.

“Microsoft has joined a number of our marquee clients in choosing KowaBunga!,” said Scott P. Mitchell, Think Partnership’s president and chief executive officer. “Our solution provides Microsoft with benefits they were unable to find among the competition. This includes the ability to customize the technology to fit their specific strategy, fraud protection using our patent-pending ValidClick technology and the ability to maintain ownership of the relationships created with affiliates.”

“We expect these programs could add a substantial stream of revenue to Microsoft,” continued Mitchell, “as we combine Microsoft’s strong brand names with the proven power of KowaBunga’s affiliate marketing capabilities to create extraordinary results.”

Besides an initial setup fee, this service is performance based, as Think Partnership shares a percentage of the revenue generated by the affiliate network.

For more information about the KowaBunga! MyAP v9 solution, please visit www.myap.com or call 888-224-6565. For more information about the ValidClick click fraud detection and protection technology, please visit www.validclick.com or call 800-583-1680.

Affiliates can find out more about the program, including how to join, at www.microsoftaffiliates.net.

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MarketSmart. For more information, visit www.thinkpartnership.com.

Forward Looking Statements

Statements made in this press release that express the company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of some of these risks, see the company's report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed "Risk Factors." The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company's forward-looking statements.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contacts:
Think Partnership Inc.
Rachel Honoway, VP of Marketing, 727-385-4865
rachel.honoway@thinkpartnership.com
or
Liolios Group, Inc. (Investor Relations)
949-574-3860

Price Changes at Kowabunga "Positive Sign" for Affiliate Industry

Brook Schaaf writes in ReveNews yesterday:

The word to associate with the My Affiliate Program - and their competitive advantage - is "customization." According to sources inside the company, this is how they won Microsoft's business. At the same time, their competitive disadvantage is being outside a network affiliates frequent looking for new programs and updated links.

MyAP has been around a long time and has a good reputation so I figure they'll do well. I think this is a positive sign for the industry.

Think Partnership and BET Interactive Team Up to Launch New Online Dating Service

CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, today announced that it is providing BET Interactive with a custom online dating solution. Using the solution, BET offers visitors to BET.com the ability to find, meet and create relationships with fellow African-Americans throughout North America.

BET.com, the leading online website for African-Americans, has launched a dating and match-making service targeting African-Americans in North America. Think Partnership powers the service through its Relationship Exchange Social Networking solution. This enterprise-level solution supplies BET with the technology and services it needs to automate the signup, management and networking of single African-Americans in a branded, exclusive dating network.

“This is a great opportunity for us,” said Michael Pickrum, EVP and COO, BET Interactive, LLC. “By joining forces with Think Partnership we're enhancing our ability to meet the growing social networking demand. With this partnership, we will be able to offer our online members a truly unique alternative to the online dating options that are currently available to them.”

The comprehensive technology and services package that Think Partnership is providing to BET Networks includes:

• Enterprise-level social networking technology
• Fully customized interface, branded with BET’s logo, corporate image and messaging
• Existing member profiles provided through an affiliation with Think Partnership’s Relationship Exchange network
• Exposure for members on other sites within the Relationship Exchange network
• Ongoing technology and database support

“With their strong brand and focused niche demographic, BET is an ideal position to create a highly successful dating network,” says Brady Whittingham, president of Think Partnership’s direct division which houses the Relationship Exchange brand. “We’re glad to be the vendor of choice to provide them with a fully-integrated, fully-branded solution that their large, loyal audience will find reliable and user friendly.”

The dating service launched May 8th.

More information about Think Partnership’s Relationship Exchange solution can be found at www.vintacom.com.

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MarketSmart. For more information, visit www.thinkpartnership.com.

ABOUT BET

BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA) (NYSE:VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 84 million households and can be seen in the United States, Canada and the Caribbean. BET Digital Networks – BET J, BET Gospel, and BET Hip-Hop – are brands that combine to serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. BET International delivers BET content to the consumers of Black culture around the world. BET Networks inspires its audiences to make a difference in their lives and communities with a series of impactful pro-social initiatives under the Touch BET umbrella.

Think Partnership Inc.
Rachel Honoway, VP of Marketing
727-688-4175
rachel.honoway@thinkpartnership.com
or
Investor Relations:
Liolios Group, Inc.
949-574-3860
or
BET Networks
Marcy Polanco
212-975-3327
www.BET.com

Think Partnership to Showcase e-Retailing Solutions at Internet Retailer 2007

CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership (AMEX:THK - News), an international leader in interactive performance-based marketing and related Internet technologies, will attend the Internet Retailer 2007 convention, June 4-6, to display their diverse interactive e-Retailing solutions.

Internet Retailer is hosting its third annual conference and exhibition at the San Jose Convention Center. Last year's event drew more than 3,400 total attendees, and the turnout is anticipated to reach about 4,300 this year. According to Internet Retailer, the highest concentration of attendees fall within the category of "Web-Only Merchants (26%)," followed by "Retail Chains (21%)" and "E-Retail Vendors (20%)." The show will have conference sessions, workshops and keynote speakers along with an exhibit hall, giving attendees exposure to e-retailing solutions from a diversified group of retailing companies.

Several of Think Partnership's interactive solutions which play an important role in the e-retailing industry will be on display, including:

* ValidClick - Click fraud protected search solutions for advertisers, publishers, feed providers
* KowaBunga - Traditional affiliate marketing network solution
* PrimaryAds - CPA affiliate network
* Second Bite - abandoned order and lead recovery services
* Attendees can obtain information about these solutions and a voucher for $50 worth of clicks on the ValidClick Network by visiting the Think Partnership booth.

Event Details:

San Jose McEnery Convention Center, San Jose

Event dates: June 4-7, 2007

Exhibit dates: June 4-6, 2007

Think Partnership Booth Number: 237

For more information about the Internet Retailer event visit www.internetretailer.com/ir2007.

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MarketSmart. For more information, visit www.thinkpartnership.com.

Contact:
Think Partnership Inc.
Rachel Honoway, VP of Marketing,
727-385-4865; rachel.honoway@thinkpartnership.com
or
Liolios Group, Inc.
Investor Relations, 949-574-3860

Think Partnership Reports Strong Growth in its Advertising Network

CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership Inc. (AMEX: THK - News), an international leader in interactive performance-based marketing and related Internet technologies reported its internet advertising network is tracking strong growth from the first to the second quarter of 2007.

Performance statistics for April 2007 are up across the board, exceeding first quarter 2007 averages:

* Ad impressions increased 147% to 2.6 billion
* Searches increased 47% to 118 million
* Clicks increased 35% to 61.5 million

"These growth trends are in inline with our expectations," notes Scott P. Mitchell, Think Partnership's president and chief executive officer, "and is attributed to higher usage of our network as well as a healthy net increase of larger clients."

Think's online advertising network serves some 1,000 advertisers and merchants, as well as thousands of publishers and affiliates, and is comprised of the ValidClick Pay-Per-Click Search Network, KowaBunga! Traditional Affiliate Network, and PrimaryAds CPA Affiliate Network.

The reported statistics are preliminary and subject to change. While clicks and searches are actual results, ad impressions represent management estimates using methodology considered reasonable and reliable.

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick(TM), PrimaryAds(TM), iLead Media, KowaBunga!®, BabyToBee, Second Bite(TM) and MarketSmart. For more information, visit www.thinkpartnership.com.

Forward Looking Statements

Statements made in this press release that express the company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of some of these risks, see the company's report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed "Risk Factors." The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company's forward-looking statements. (Ad impressions are subject to this forward looking statement disclaimer until audited.) (Preliminary reports of ad impressions are subject to change.)


Contact:

Think Partnership Inc.
Rachel Honoway, VP of Marketing, 727-688-4175
rachel.honoway@thinkpartnership.com
or
Investor Relations:
Liolios Group, Inc.
949-574-3860

Kowabunga, I got the job

The word is out this afternoon. Shawn Collins broke the news at his Affiliate Tip blog and the forums are buzzing.

Last week, I accepted the position of Affiliate Network Director at Think Partnership, (AMEX:THK - News) in Clearwater. I'll be working with affiliates in the Kowabunga/Kolimbo and Primary Ads networks.

It's a hot company to work for right now and I'm very happy to be here.