Greg Hoffman



PR Web Podcast - Thompson Group

Last week I worked with Mario at PR Web to produce a short podcast based on the Vocus press release.

It's short, sweet and to the point. Thanks for interview Mario. It gave me a chance to voice a quick case study I put together to show how sales from Public Relations efforts can be tracked in the online retailer world.

Listen to the Podcast:
Thompson Group Selects Vocus On-Demand Software to Enhance Public Relations Results



PR for PR - A Vocus Press Release

Thompson Group Selects Vocus On-Demand Software to Enhance Public Relations Results

Company also leverages PRWeb’s SEO and Web 2.0 capabilities for comprehensive news distribution.

Lanham, MD (PRWEB) September 12, 2006 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that Thompson Group (Thompson) has selected Vocus public relations software to help manage and automate its public relations efforts. The Vocus solution will enable Thompson to expand its media outreach efforts, generate more coverage and better utilize PR to drive bottom-line results.

Thompson is comprised of four companies, each with a distinct clientele. Its four primary business lines offer something for everyone: from designer linens to fashion apparel to premium cigars, gourmet coffee and specialty foods. Greg Hoffman, Public Relations Manager, Thompson Group, sought a solution with a robust, up-to-date database to effectively target and reach journalists in each of the company’s areas of focus.
“Vocus had the most complete database available to help us manage our media contacts,” said Hoffman. “Selecting an integrated solution like Vocus also allows us to track the effectiveness of our public relations efforts.”

As a PRWeb customer, Hoffman is also thrilled by the prospect of the integration of PRWeb capabilities into the Vocus suite of PR management solutions. Thompson is an online retailer seeking to build awareness and PRWeb’s search engine optimized (SEO) distribution has enabled Hoffman to reach buyers and consumers directly.

"Cigar lovers tend to get a lot of their information from blogs,” says Hoffman. “The integration of PRWeb’s press release services into the Vocus solution will enable me to maximize my news distribution. I can target the most accurate and comprehensive list of media contacts and at the same time, with PRWeb services, I am able to reach the cigar-lovers directly through the blogs. It’s a really powerful combination.”

Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

“For growing organizations, building awareness and getting their news seen and heard can be a daunting task,” said Bill Wagner, Chief Marketing Officer of Vocus, Inc. “Vocus PR software enables even the smallest organizations to reap the benefits of effective public relations. With the integration of PRWeb, we are taking our distribution capabilities one step further, enabling all our customers to benefit from search engine optimized press releases and direct-to-consumer distribution as part of a complete PR management solution.”

About Vocus, Inc.
Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in five languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit or call 800.345.5572.

About Thompson Group
Thompson is a multi-channel merchant that has sold products direct to the consumer for more than 90 years. Our four primary business lines offer something for everyone: from designer linens to fashion apparel to premium cigars, gourmet coffee and specialty foods.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

Media Contact
Kelly Brighton
Director of Marketing Communications
Vocus, Inc.



5 Reasons Why Blogging is the New Internet Marketing Tool

Found this article this week on a new business blog.

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

Visit Blogging for Begginers to read the 5 reasons.



Thompson Affiliate Marketing

Thompson Group has officially launched all four of its affiliate marketing programs through Linkshare. The first three - Thompson Cigar, Linensource and Casual Living - went live in mid-August and have been gathering new affiliates since then. We migrated a few dozen old affiliates from Performics and we are trying to get them to change their links so they can receive the new and improved offers.

Cafe Belmondo has never had an affiliate program ant that program went live on Friday. We are expecting the affiliate program to be a huge sales channel for this new company and I made sure the offer was better than our competitors.

We started a blog for affiliates to keep up with the latest news and special offers. Visit the Thompson Affiliate Blog for more information on our programs.

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