Think Partnership and BET Interactive Team Up to Launch New Online Dating Service
CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, today announced that it is providing BET Interactive with a custom online dating solution. Using the solution, BET offers visitors to BET.com the ability to find, meet and create relationships with fellow African-Americans throughout North America.
BET.com, the leading online website for African-Americans, has launched a dating and match-making service targeting African-Americans in North America. Think Partnership powers the service through its Relationship Exchange Social Networking solution. This enterprise-level solution supplies BET with the technology and services it needs to automate the signup, management and networking of single African-Americans in a branded, exclusive dating network.
“This is a great opportunity for us,” said Michael Pickrum, EVP and COO, BET Interactive, LLC. “By joining forces with Think Partnership we're enhancing our ability to meet the growing social networking demand. With this partnership, we will be able to offer our online members a truly unique alternative to the online dating options that are currently available to them.”
The comprehensive technology and services package that Think Partnership is providing to BET Networks includes:
“With their strong brand and focused niche demographic, BET is an ideal position to create a highly successful dating network,” says Brady Whittingham, president of Think Partnership’s direct division which houses the Relationship Exchange brand. “We’re glad to be the vendor of choice to provide them with a fully-integrated, fully-branded solution that their large, loyal audience will find reliable and user friendly.”
The dating service launched May 8th.
More information about Think Partnership’s Relationship Exchange solution can be found at www.vintacom.com.
About Think Partnership Inc.
Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MarketSmart. For more information, visit www.thinkpartnership.com.
BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA) (NYSE:VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 84 million households and can be seen in the United States, Canada and the Caribbean. BET Digital Networks – BET J, BET Gospel, and BET Hip-Hop – are brands that combine to serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. BET International delivers BET content to the consumers of Black culture around the world. BET Networks inspires its audiences to make a difference in their lives and communities with a series of impactful pro-social initiatives under the Touch BET umbrella.
Rachel Honoway, VP of Marketing
Liolios Group, Inc.
Labels: Think Partnership