Greg Hoffman



Think Partnership’s KowaBunga! Affiliate Tracking and Management Solution with ValidClick Click Fraud Protection Selected by Microsoft

CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, today announced that Microsoft Corp. has chosen a technology and services package from Think Partnership including the KowaBunga!® MYAP™ v9 (MyAffiliateProgram™) affiliate tracking and management solution and the ValidClick click fraud technology to launch and manage the affiliate networks of its Online Services Group.

By integrating the patent-pending ValidClick click fraud detection technology directly into the KowaBunga! MYAP v9 platform, Think Partnership is able to offer clients, like Microsoft, the ability to reward affiliates for sales, leads, downloads and even clicks without the concern of fraudulent traffic sabotaging the success of the program.

Think Partnership has customized the KowaBunga! MYAP v9 platform for Microsoft, allowing it to create unique, yet integrated, fraud-protected affiliate programs for each of its product lines. The Windows Live OneCare program will be the first affiliate program launched in this new Microsoft-branded Affiliate Network, and will implement KowaBunga! Affiliate Management. It will allow affiliates of this program to earn commissions by referring customers to the Windows Live OneCare package, an all-in-one security and performance for your PC including antivirus, antispyware, anti-phishing, firewall, performance tune-ups and backup and storage.

Microsoft’s customized technology and service package includes:

* The functionality of an affiliate network platform for ease in managing separate, yet integrated programs.
* Licensing and utilization of Think Partnership’s ValidClick technology for fraud detection and prevention.
* Integration with Windows Live ID.
* Direct links from affiliate sites to Microsoft’s online properties.
* Complete Microsoft-branded affiliate management, including recruitment, support and payment by Think Partnership’s team.
* Inclusion in KowaBunga’s affiliate network.

“Microsoft has joined a number of our marquee clients in choosing KowaBunga!,” said Scott P. Mitchell, Think Partnership’s president and chief executive officer. “Our solution provides Microsoft with benefits they were unable to find among the competition. This includes the ability to customize the technology to fit their specific strategy, fraud protection using our patent-pending ValidClick technology and the ability to maintain ownership of the relationships created with affiliates.”

“We expect these programs could add a substantial stream of revenue to Microsoft,” continued Mitchell, “as we combine Microsoft’s strong brand names with the proven power of KowaBunga’s affiliate marketing capabilities to create extraordinary results.”

Besides an initial setup fee, this service is performance based, as Think Partnership shares a percentage of the revenue generated by the affiliate network.

For more information about the KowaBunga! MyAP v9 solution, please visit or call 888-224-6565. For more information about the ValidClick click fraud detection and protection technology, please visit or call 800-583-1680.

Affiliates can find out more about the program, including how to join, at

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MarketSmart. For more information, visit

Forward Looking Statements

Statements made in this press release that express the company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of some of these risks, see the company's report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed "Risk Factors." The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company's forward-looking statements.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Think Partnership Inc.
Rachel Honoway, VP of Marketing, 727-385-4865
Liolios Group, Inc. (Investor Relations)

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