Greg Hoffman


1/08/2008

 

Brandweek Magazine Gets Viral Video

Brandweek - New Media: Press Releases Designed Without The Press In Mind

The guerrilla marketing concept behind corporate viral videos is to gain brand recognition and free public relations. It goes well beyond the traditional press release and attempts to get print in major media.

They have learned from the general public, no doubt. And now affiliates as well. Shawn Collins and Jim Kukral are pushing merchants and affiliates further into the idea of generating their own videos to sell products. That's because that's where the customers are - on Youtube at night.

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1/01/2008

 

Happy New Year! My First Video



Lesson learned? Don't try to talk on video without a microphone.
Why? Winds were about 20 m.p.h. at St. Pete Beach this morning.

What did I say? Happy New Year. This is what we do here in Florida on New Year's Day, we go to the beach and collect shells. I'll talk to you again soon.

Here's my affiliate marketing New Year's Resolution. I want to see if I can post a video a day, and if not at least one a week. Let's see how long that lasts.

I promise to use a microphone next time.

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