Greg Hoffman



Brandweek Magazine Gets Viral Video

Brandweek - New Media: Press Releases Designed Without The Press In Mind

The guerrilla marketing concept behind corporate viral videos is to gain brand recognition and free public relations. It goes well beyond the traditional press release and attempts to get print in major media.

They have learned from the general public, no doubt. And now affiliates as well. Shawn Collins and Jim Kukral are pushing merchants and affiliates further into the idea of generating their own videos to sell products. That's because that's where the customers are - on Youtube at night.

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