Social Networking - Does it work?
The craze was focused on connecting with as many contacts as possible so that one day, when you really need to find someone, there would be a one or two degree of separation betweem you and them. All you needed to do was to ask your contact for an introduction. What a cool concept. I bought in hook, line and sinker in 2002-2003, starting with Ryze. But by mid 2004, and after the total bust of the Google Orkut site, it all died down as far as I was concerned.
I've kept up with Ryze and LinkedIn. I like them the most. Ryze has a great interface and is more interesting socially. Their forums are highly effective. LinkedIn is the best contact site though.
My LinkedIn account has more than 90 connections and my degree of separation is pretty darn good. However, it failed me last week. I needed a quick connection after amazingly finding the exact person I needed to contact about a certain project. I sent the message to contact number one on Thursday and I called him to cheat the system a bit and make sure he was going to send it through. No problem. Well, by Friday nothing. So I withdrew the request and went to contact #2 and asked him for help. Over the weekend, nothing. By Monday, I withdrew that one and sent my final plea to contact #3.
On Tuesday morning, when I started working on the project, I found that all of the messages had gone through. LinkedIn never confirmed this with me. HOW EMBARRASSING! Thanks LinkedIn.
So my question is, does social networking work for you? I personally know people that have started consultant shops based on their thousands of connections. They either use the social network as a personal sales tool or they act as middlemen connecting the right businesses to businesses.
social networking, LinkedIn, Ryze
My top 40
What do I read in FeedDemon everyday?
Here are my 40 subscriptions listed by category:
Marketing and PR
Top 100 Blogs, Guerrilla Marketing, FeedDemon
New Books on My Shelf
The first is "Rules of the Red Rubber Ball" by Kevin Carroll.
The second is "Bag the Elephant!" How to Win & Keep BIG Customers by Steve Kaplan.
Thanks CEORead for putting me on the Perfect Book Club. The last book they sent was "All Marketers are Liars" by Seth Godin. It was a great read and I couldn't agree more with his premise.
I'll let you know what I think of the new books. See the cover art below for each book.
FS/ISAC Launches Online Learning Center
RESTON, VA and SEMINOLE, FL (August 11, 2005) – FS/ISAC wants its members to be “security aware” in the battle of end users against the rising tide of computer security threats. In an effort to provide its members training in a fast and cost-efficient way, the Financial Services ISAC has opened an online Learning Center in partnership with The Security Awareness Company and Trusted Learning Corporation.The FS/ISAC Learning Center is open to the public with basic security awareness courses starting at $3 per student. New and upgraded members to FS/ISAC now receive Learning Center credits to be used for free courses and the creation of customized private learning centers.
Read the rest at Business Wire.