Greg Hoffman


8/25/2005

 

New Books on My Shelf

I picked up two books in the mail this week from 800ceoread.

The first is "Rules of the Red Rubber Ball" by Kevin Carroll.

The second is "Bag the Elephant!" How to Win & Keep BIG Customers by Steve Kaplan.

Thanks CEORead for putting me on the Perfect Book Club. The last book they sent was "All Marketers are Liars" by Seth Godin. It was a great read and I couldn't agree more with his premise.

I'll let you know what I think of the new books. See the cover art below for each book.

2 Comments:

Anonymous Anonymous said...

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12:08 PM  
Blogger Greg Hoffman, Marketing Gorilla said...

I hate comment spammers.

12:56 PM  

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