Engauge Teams up with WellStar Health System to Re-launch Website
WellStar is a former client and I'm happy to see them moving forward with a more sophisticated web presence...
ATLANTA--(BUSINESS WIRE)--Engauge, a total marketing solutions agency, and WellStar Health System, a not-for-profit health system offering Atlanta's growing community world class health care, have partnered to re-launch WellStar.org. The focus will be to create digital strategies that better align the company’s online presence with its various audiences, including patients, doctors, and staff.
According to Michelle Robinson, Assistant Vice President of Marketing, PR & Internal Communications for WellStar Health System, “Engauge brings to this relationship a deep understanding in online behavior and user experience – something of significant importance as we strive to create stronger connections online.”
“Having worked closely with Anthem Blue Cross Blue Shield, The Centers for Disease Control and Prevention and several US hospitals, the Engauge team brings tremendous subject matter expertise to the WellStar relationship,” says Melissa Read, Ph.D., VP of Research and Innovation with Engauge. “To us, this project is about so much more than driving conversion digitally. It’s about helping real people find real medical solutions.”
Engauge background: www.engauge.com
Engauge, a portfolio company of Halyard Capital, is a total marketing solutions agency, dedicated to delivering transformational ideas that move someone — to act, to choose, to believe in a brand. The agency focuses on discovering true insights, developing ideas with real impact, and then measuring that interaction and gauging the results. Engauge’s three Centers of Excellence combine the disciplines of branding, digital, and direct marketing to partner with clients such as Kraft Foods, Best Buy for Business, Chick-fil-A, The Home Depot, Sony, NGK, and Huntington Bank. The company has offices in Columbus, Austin, Atlanta, Pittsburgh, and Orlando.
The vision of WellStar Health System is to deliver world-class healthcare. WellStar, a not-for-profit health system, includes Cobb, Douglas, Kennestone, Paulding and Windy Hill hospitals; WellStar Physicians Group; Urgent Care Centers; Health Place; Homecare; Hospice; Atherton Place; Paulding Nursing Center; and WellStar Foundation. For more information, call 770-956-STAR or visit www.wellstar.org.
Survival Tips by Donald Trump
What's happened to the economy has been likened to a tsunami as well as an implosion. When the undersea earthquake and subsequent tsunami hit in Indonesia in 2004, the world was stunned by the devastation that took place. It triggered earthquakes around the globe as far away as Alaska. It happened in a very short amount of time.
This kind of event takes shape over a period of time and then erupts with incredible force. What happened this past year is similar in that respect -- it'd been brewing for some time. When it hit, it was like a tsunami which caused other economies to start crumbling as well. We are all familiar with that scenario. What we need to do now is deal with it.
The aftermath of a tsunami requires surveying the damage, picking up the pieces and moving on. Some people have bigger losses than others, but everyone has to keep going.
When it comes to implosion, it's more of a cave-in than a wipe-out, but equally potent. We saw the effects of an implosion watching the towers fall on 9/11. It's a domino effect. We won't sink because we can swim, but let's not go the way of dominos. Let's be smart and learn to think for ourselves in positioning ourselves for what comes next. Here are a few survival tips:
Pay attention to national and international news and finance coverage at least several times a day, preferably hourly. In volatile times, vigilance is necessary.
Absorb, assess, and then act. Knowledge without action is impotence.
When a tsunami hits, there's no time for procrastination. Keep your momentum in tune with the times.
Avoid your comfort zone -- it's probably outdated anyway.
If you're honest, you should know the questions that should be asked, as well as the answers. That's probably why there's so much confusion out there today.
Remember The Blitz. That can put things into perspective. Things may be tough and getting tougher, but we're not being bombed day in and day out either. If you don't know what The Blitz is, use your time wisely to study WWII to find out.
Is your life half empty or half full? Half is better than zip. Count your blessings.
Realize that fear is the exact opposite of faith.
Resolve to be bigger than your problems. Who's the boss?
Don't negate your own power. Whatever you've been dealt, know you can deal with it.
Copyright © 2009 Donald J. Trump, author of Think Like a Champion: An Informal Education In Business and Life
Donald J. Trump, author of Think Like a Champion: An Informal Education In Business and Life, is the Chairman and President of The Trump Organization. He is the preeminent developer of quality real estate around the world, rnaking the Trump brand synonymous with the gold standard. His commitment to excellence extends from his real estate holdings to the entertainment industry. As the star and co-producer of the NBC hit series The Apprentice, to his award-winning golf courses and skyscrapers, his business acumen is unparalleled. His Trump Tower on Fifth Avenue has become one of the most famous landmark buildings in New York City, and his Trump International Hotel & Tower in New York City has received the coveted Mobil Five-Star Award. He is the archetypal businessman -- a deal maker without peer and an ardent philanthropist.
Learn more about Think Like A Champion at www.trumpthinklikeachampion.com