Greg Hoffman



Engauge Teams up with WellStar Health System to Re-launch Website

WellStar is a former client and I'm happy to see them moving forward with a more sophisticated web presence...

ATLANTA--(BUSINESS WIRE)--Engauge, a total marketing solutions agency, and WellStar Health System, a not-for-profit health system offering Atlanta's growing community world class health care, have partnered to re-launch The focus will be to create digital strategies that better align the company’s online presence with its various audiences, including patients, doctors, and staff.

According to Michelle Robinson, Assistant Vice President of Marketing, PR & Internal Communications for WellStar Health System, “Engauge brings to this relationship a deep understanding in online behavior and user experience – something of significant importance as we strive to create stronger connections online.”

“Having worked closely with Anthem Blue Cross Blue Shield, The Centers for Disease Control and Prevention and several US hospitals, the Engauge team brings tremendous subject matter expertise to the WellStar relationship,” says Melissa Read, Ph.D., VP of Research and Innovation with Engauge. “To us, this project is about so much more than driving conversion digitally. It’s about helping real people find real medical solutions.”

Engauge background:

Engauge, a portfolio company of Halyard Capital, is a total marketing solutions agency, dedicated to delivering transformational ideas that move someone — to act, to choose, to believe in a brand. The agency focuses on discovering true insights, developing ideas with real impact, and then measuring that interaction and gauging the results. Engauge’s three Centers of Excellence combine the disciplines of branding, digital, and direct marketing to partner with clients such as Kraft Foods, Best Buy for Business, Chick-fil-A, The Home Depot, Sony, NGK, and Huntington Bank. The company has offices in Columbus, Austin, Atlanta, Pittsburgh, and Orlando.

The vision of WellStar Health System is to deliver world-class healthcare. WellStar, a not-for-profit health system, includes Cobb, Douglas, Kennestone, Paulding and Windy Hill hospitals; WellStar Physicians Group; Urgent Care Centers; Health Place; Homecare; Hospice; Atherton Place; Paulding Nursing Center; and WellStar Foundation. For more information, call 770-956-STAR or visit


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