Greg Hoffman



PLR Health Wizard Hires Greg Hoffman Consulting as its Affiliate Program Management Firm

Greg Hoffman Consulting, an internet marketing firm specializing in affiliate, paid search and online public relations management, has been hired by PLR Health Wizard to recruit and activate new affiliates into its existing affiliate program for private label rights health, wellness and fitness niche content.

PLR Health Wizard chose Greg Hoffman Consulting to manage its affiliate base because of his prior experience with large e-Commerce merchants and his newly acquired affiliate manager certification from Lurn, Inc. Gail Trahd, President of PLR Health Wizard, was looking for an experienced and knowledgeable affiliate program manager to tackle her program expansion for 2009. She chose to search in Lurn's AC Certified "Who is Certified" database and found Hoffman, who earned his certificate in May 2009.

Trahd said, "I need someone who can motivate and energize my affiliates that have been part of my program for the last two years. I also need someone that has the connections and experience to recruit new affiliates into the program as we continuously add new health, wellness and fitness content. Our customers love our PLR content and our partners can benefit greatly by finding new and unique ways to market our products."

Hoffman said, "I'm very happy my certification paid off so quickly and I'm looking forward to working with super affiliates and PLR affiliates. I'm positive we can find more super affiliates to pick up the program and target relevant customers in need of health and wellness content for newsletters, blogs and multi-media marketing communications."

The PLR Health Wizard affiliate program uses Amember for its membership platform and starts affiliates at 40% recurring commission. Products range from $39.97 to $59.97. Trahd has generously set a lifetime cookie duration so affiliates can continually reap the benefits. Conversion has averaged near 4% since the program began nearly two years ago, she added.

Hoffman will be engaging affiliates by blog, phone, email, instant message and in-person at industry conventions throughout the next year. Hoffman will be working with affiliates on program-side training, helping them learn the PLR Health Wizard products and motivating them to perform at higher levels.

PLR Health Wizard is written and owned by Gail Trahd, a retired/former Nurse Practitioner. The health, wellness and fitness content provided can be used for ezines, newsletters, special reports, podcasts, and videos or inserted in private ebooks. Customers are also provided with illustrations to enhance the content as well as access to internet marketing tools to help them monetize the content. Visit PLR Health Wizard for more information:

Greg Hoffman Consulting is an internet marketing firm with extensive experience in affiliate program management, as well as paid search management and online public relations. Hoffman recently obtained his Certified Affiliate Manager professional certificate from He has previously managed affiliate and paid search programs for programs such as Thompson Cigar, Linensource, Casual Living USA, Café Belmondo, eBeanstalk and others. Visit Greg Hoffman for more information.


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