Greg Hoffman



Online Revenue Idea for Newspapers - Buy a coupon site

I really like the way Media General has been promoting their affiliate coupon site here in the Tampa market. Back in February, the owner of the Tampa Tribune and our local NBC affiliate, purchased

Since then, I've talked with Alan Rappaport from Dealtaker and he told me they are very happy with the regional traffic that has been visiting their site.

So a friend of mine has been trying to find a way to monetize newspaper websites more efficiently. I'm 100% sure Media General has figured out the recipe. Buy an existing high volume coupon site and advertise the heck out of it. This way, you can advertise hundreds of products and not have to worry as much about the traditional cpm ads not selling everyday.


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