Greg Hoffman


6/29/2008

 

Press Release Writing Service from the Marketing Gorilla

Since 1997, I've been writing and distributing press releases. My first was about berber carpet for a Northwest Georgia carpet giant. I knew absolutely nothing about carpet at the time, but as a new account manager at a PR firm, I had to learn fast.

I've sent press releases for companies ranging from garbage can manufacturers to marine electronics resellers to a local gym grand opening in Largo, Florida. A well written press release distributed through the right channel can significantly drive quality traffic to a site. That is a proven fact.

I'm going to start writing press releases and sending them out for any companies launching their products, reports or general news. These press releases would add validity to the subject, especially if the content is picked up by media. And with PRWeb.com as my distribution partner, search engine optimization is a highly added benefit.

My charge for this service is $300 plus the costs from PRWeb.com. Typically this is a $500 total investment as I like to recommend the SEO Visibility option. After Day 1, 7, 14 and 28, I will submit a statistics summary to the client that includes total full-page reads, headline impressions and search engine hits.

There are four levels of press release distribution options through PRWeb, plus some upsell services that are well worth the investment.

STANDARD VISIBILITY - $80
* Your release on top sites like Yahoo! News and Google
* Permanent hosting on PRWeb.com
* Attach images and documents
* Track results with statistics on reads and impressions
* Two-day distribution

SOCIAL MEDIA VISIBILITY - $140
All the benefits of Standard Visibility, plus:
* Distribution on industry-specific Web sites and blogs
* Premium placement for enhanced search results
* Social bookmark links for increased distribution

SEO VISIBILITY - $200
All the benefits of Social Media Visibility, plus:
* Embedded news image
* SEO tools including anchor text for search optimized results
* 10 industry and 5 regional news feeds
* Advanced SEO statistics
* Next day distribution

MEDIA VISIBILITY - $360
SEO Visibility, plus:
* Guaranteed distribution through the Associated Press to top US newspapers and media outlets
* Add an embedded video to your press release
* Advanced analytics show you where your news is being read

Standard Podcast - Add $100.00
PRWeb Podcasts are the perfect multimedia complement for your PRWeb press release. The podcasts are 4-5 minute interviews conducted by phone with the PRWeb staff.

Extended Podcast - Add $200.00
This package takes the PRWeb Podcast to the next level -- an extended interview of 10-20 minutes for a more in-depth interview.

BusinessWire Distribution - Add $269.00
Amplify the distribution of your news with Business Wire. Business Wire provides simultaneous distribution to newspapers, radio and TV stations, trade journals and other regional publications. Online distribution includes a wide range of online outlets including Yahoo! Finance and MorningStar.com.

If you are interested in having a press release written and sent to thousands of journalists, bloggers and affiliates, contact me and let me know what options you would like added.

Greg Hoffman, Marketing Gorilla
akagorilla at gmail.com

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1 Comments:

Anonymous AJ Peracchia said...

Good Luck with this. You sound very qualified, and reasonably priced.

2:33 PM  

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