'User-Generated Content and Social Media Advertising Overview' Released by The IAB

A Road Map for Reaching the Online Consumer in the Digital Ecosystem

NEW YORK (Business Wire EON/PRWEB ) April 16, 2008 -- The Interactive Advertising Bureau (IAB) today announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

“User-generated content and social media are among the most innovative and tangible ways digital media have transformed the advertising experience for consumers and marketers,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “This report describes opportunities for marketers to marshal the enhanced level of consumer engagement now that online audiences have taken the driver’s seat, acting as both consumers and creators of content.”

Read the rest of the press release at PRWeb.com