Photo from Ad:Tech San Francisco 2008 - My buddies Peter Shankman and Lisa Van Noland Caraffi

Peter Shankman is an Entrepreneur, an Adventurist, and the CEO of The Geek Factory, a PR and Marketing boutique firm in New York City. Lisa Van Noland Caraffi is an affiliate manager at Kowabunga. I asked Peter (via Twitter) to track down Lisa at Ad:Tech in San Francisco and it worked.