Greg Hoffman



Why is Corporate Communications Viewed as Fluffy?

by Gerry McGovern
October 11, 2005

In many organizations, corporate communications doesn't get a lot of respect. The intranet gives a rare opportunity for corporate communications to get the respect it deserves.

Intranets often struggle because they are not seen as strategic. They are not seen as delivering real value. Senior managers often see them as a peripheral function—a cost that needs to be borne.

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