Two local companies gain attention for blogging sites

From the February 11, 2005 print edition - Tampa Bay Business Journal.

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Security Awareness, a division of Interpact Inc., launched its Security Awareness for Ma, Pa and the Corporate Clueless blog, as a way to communicate directly with customers and a potential target audience, said Greg Hoffman, chief marketing officer.

The blog, securityawareness.blogspot.com, attempts to create a culture of security awareness among computer users by giving them tips and tricks on how to avoid Internet scams, viruses and spyware, while at the same time creating business leads for potential clients.

Content also includes information from industry trade magazines and two to three posts a week from internal staff.

"It is the best guerilla marketing tool available," said Hoffman. "All you have to do is provide content that is beneficial to your audience and it quickly builds your brand as the only solution."

Security Awareness' strategy seems to be working. The company reports an average of 5,000 hits a month. It was also nominated for best tech blog in the Business Blogging award competition.

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