Who is Greg Hoffman, Internet Marketing Gorilla?
Internet Marketing and Public Relations consultant with goals of maximizing corporate image and sales online. Seeking growing merchants to implement and manage programs that directly impact revenue, profitability and reputation.
Greg Hoffman Consulting January 2008 – Present
- Outsourced Program Manager – Various projects
- Managing multiple accounts for online marketing agencies
- Communicating with super affiliates daily by phone, email or IM
- Weekly affiliate reports for clients showing program growth
- Recruiting super affiliates and niche affiliates based on their business models
- Running paid search campaigns in Google
- Writing and distributing press releases and ezine articles to build web traffic and sales
- Bi-weekly email campaigns for each client to thousands of affiliates highlighting monthly promotions, coupons and tips for increasing commissions
- Creating blog content for agencies, merchants and affiliates
Kowabunga/Think Partnership, Clearwater, Fla. April 2007 - January 2008
Affiliate Network Director/Senior Affiliate Manager -Served as Director for two international affiliate networks, Primary Ads and Kowabunga, both under the Think Partnership umbrella. Built team of seven direct reports and created strategy to rebuild reputation and profitability of both subsidiaries. Responsible for new affiliate acquisition, customer service and affiliate commission growth.
Thompson & Co. Tampa, Fla. October 2005 – April 2007
Internet Marketing Manager – Retail companies include Thompson Cigar, LinenSource, Casual Living USA and Café Belmondo. Thompson & Co. was rated #123 in the 2006 Internet Retailer Magazine Top 500, based on gross overall sales. Daily duties for all four companies included vendor management and direct work with the following programs: Affiliate Marketing; Email Marketing; Comparison Shopping Engine Oversight; Paid Search on Google, Yahoo, MSN, LookSmart and Ask; Natural Search Optimization; and Business Blog. Weekly and monthly reports showed profit/loss per new customer, return on ad spend, retention of existing customers and recommendations for growth of incremental sales.
Interpact, Inc. Seminole, Fla. August 2003 – October 2005
Marketing Manager – Responsible for all Online and Offline Marketing for The Security Awareness Company, a web-based education portal. Marketing strategy included: natural search optimization, email newsletters; web and print media buying; website content; award-winning business blog; trade show coordination; news release writing and distribution; collateral material and print ad management; contests; surveys and competitive research.
The Tarpon Agency Seminole, Fla. August 1999 – August 2003
Owner – Internet Marketing and Public Relations campaign management for accounts in multiple industries, both local and national. Programs designed and implemented included: email, fax and postal mailed newsletters; online banner ads; print ads; website design; natural search optimization; local and national Public Relations efforts; trade show promotions; government affairs consulting; collateral material design and printing; and executive image coaching.
PR Prose, Atlanta, GA April 1997 - August 1999
Public Relations Specialist – Client management included: news release and case study writing; trade show promotions; website content, newsletters; and legislative affairs consulting.
Newspaper Reporter, Florida and Georgia September 1994 - April 1997
Staff Writer The Tampa Tribune, Rome News-Tribune, Marietta Daily Journal, Atlanta Journal & Constitution - Newspaper reporting with emphasis on in-depth feature and investigative stories. Highlights include coverage of congressional races in Georgia and reporting as an accredited journalist at the 1996 Republican and Democratic National Conventions.
Greg W. Hoffman
Gregory Warren Hoffman
Tampa Catholic Class of 1988
University of South Florida 1993